HealthyWageTM, an online network that pays members for improved health, is running The Matchup: a weight-loss challenge that will reward top-performing teams with $18,000. Registration for this groundbreaking contest is open now through May 15. All teams will receive fitness, nutrition, and weight-loss coaching from successful former contestants from NBC’s “The Biggest Loser,” and professionals at thousands of participating gyms. The unique weigh-in collaboration with gyms across the country creates accountability, builds community, and ensures long-term sustainable results.
“It’s no secret that cash incentives are one of the most effective ways to inspire positive health changes,” said HealthyWage co-founder David Roddenberry. “This method is being used by local governments, insurance companies, employers, and even the new federal healthcare bill. However, The Matchup is the first national weight-loss competition open to all Americans.”
The Matchup invites teams of five to compete for the greatest percentage of weight lost from May 15-August 15, 2010. Each team pays $100 ($20 per person) at enrollment, and weighs in at the start and the end at one of HealthyWage’s thousands of gym partners across the country. The winning teams will receive $18,000 ($10,000 for first, $5,000 for second, and $3,000 for third).
Pete Thomas and Neil Tejwani— who together lost and kept off 396 pounds—will motivate teams with tips, workout suggestions, and tales from the Biggest Loser ranch.
Upon entering The Matchup, participants will receive fitness orientation and advice from a trained fitness professional. HealthyWage’s roster of gym partners—which is still growing—currently includes Lady of America, Ladies Workout Express, Health Clubs of America, California Family Fitness, Five Seasons Family Sports Club, Kingley Health, Adventure Boot Camp, Spectrum Health Clubs, and franchises of Curves and YMCA.
HealthyWageTM provides cash incentives, social and expert support, resources, and goal-setting and tracking technologies to help Americans improve their health. The site’s motivational tools were designed in response to academic research showing that small cash rewards triple the effectiveness of weight-loss programs; that people are more effective at losing weight when their own money is at risk; and that social networks play a large role in the spread of obesity, and will likely play a large role in reversing obesity. www.healthywage.com