
You may have noticed there is a new sweetener on the market: Nectresse. I loved the name when I first heard it – it reminded me of Nectarines…an obviously natural, healthful food. Clearly, some darn good marketers are on this…...
You may have seen the television ads for the ‘new and improved’ Splenda: Splenda with Fiber. Call me cynical, but this idea just seems silly. From the makers of Splenda, this seems like a great idea. They argue that the…...