One of my biggest pet peeves within the advertising and marketing arena is false advertising…or for that matter, misleading the consumer. It happens all of the time and most of the time, I can let it go. That said, I’ve been fighting the urge to write about this specific topic for some time, but it can’t be fought any longer.
For those of you who have been reading my blog, you probably have picked up on my not-so-subtle feelings about elective cosmetic surgery and procedures to enhance one’s appearance. Allergan, the company that produces Botox, has been using the slogan ‘It’s all about freedom of expression’ in their most recent advertising campaign for Botox. Botox is a cosmetic drug made of a protein derived from botulism toxin – a form of food poisoning that occurs when someone ingests something containing a neurotoxin.* Botox is injected into the face to paralyze or weaken the muscles in order to minimize or smooth out lines and wrinkles. Did you catch that? Paralyze the muscles.
Here is my beef: Freedom of expression, in its truest sense, is the ability to express freely. So how is paralyzing parts of your face ‘freedom of expression’? Isn’t it more like ‘anti-expression’? Isn’t it basically, an undemocratic, dictatorship of your face? Sure, you may think you are expressing yourself, but in reality, your muscles just aren’t moving. Nope. They sit there, not moving, so as to not create any unsightly, horrific facial lines. Please. Let’s call a spade a spade.
My new slogan for Botox: ‘It’s all about freezing your face so that you don’t look unsightly and old.’ Thoughts anyone?
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*Neurotoxins are ‘nerve poison’ (think snake venom), which if consumed or injected, can cause rapid-setting paralysis, resulting in loss of muscle control, loss of mental abilities, loss of feeling and sometimes loss of consciousness.