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The FDA FINALLY Approves Stevia

In the middle of December, the FDA FINALLY approved Rebiana, the best part of the stevia plant, as a safe and natural sweetener.  HOORAY.  As most of you know, I’m a HUGE fan of stevia, as it is a natural herb that provides a potent sweet taste without any calories or any chemical crap that you will find in artificial sweeteners.  That said, Stevia tends to be extremely potent, has a bit of an aftertaste and has a consistency that is a bit like confection sugar, making it difficult to use.  Truvia and PureVia, two new sweetners that have recently come to the market, are formulated to be more like sugar.

Truvia and PureVia are made with rebiana, the most tasty part of the stevia leaf, and Erythritol, a sugar alcohol, naturally found in some fruits that is 60-70% as sweet as table sugar yet it is almost non-caloric, does not affect blood sugar, does not cause tooth decay, and is absorbed by the body, which means that it is unlikely to cause gastric side effects.  PureVia also has isomaltulose, which is a natural part of honey and sugar cane and has a very natural sweet taste, with a very low glycemic index.  So what is my verdict on the products?  Great!

Here are my reasons:

  1. It is hard to overdo the serving size. Truvia and PureVia are sold in serving size packets, making it easier to use.
  2. It has a better taste. Because of the way they are formulated, they don’t have the same aftertaste that pure stevia has.
  3. Better consistency. It doesn’t seem as powdery, but instead is more granulated, like sugar.

All of this said, I do think it is sad that the FDA would not approve stevia as a sweetener because of its loyalty to sugar manufacturers and other major food companies.  It took Cargill, Truvia’s manufacturer, and Merisant, PureVia’s manufacturer to finally get rebiana and stevia noticed as being a healthful option to sugar.  Now, Pepsi and Coca-Cola are chomping at the bit to include these natural sweetener in their beverages, because they know it is a better, healthier and more natural product.  The FDA has many hidden agendas when it comes to our foods and supplements, so just be aware that not everything the FDA tells us is always the most accurate.

Have you tried Truvia?  Have you tried PureVia?  What are your thoughts?

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Posted in Brett's Blog, Nutrition Tagged with: , , , ,
  • Casey Bloom

    I have not tried those brands but I love Stevia! I use Sweetleaf brand. They have easy to use serving size packets as well as flavored liquid Steivia which I use in my coffee, tea and smoothies. They are wonderful!

  • Habanero

    Love the flavor of Truvia and PureVia. Stevia has too many different strengths and it can be harsh!!

  • I like stevia also more as a liquid than a powder form and I do not like the after taste, I found the liquid stevia better. I have to fool mny brain that this is good for me

  • Maggie

    I’ve been using Truvia and think it’s great. It doesn’t have the bitter after-taste that Stevia does. I don’t buy diet soda because of the bad rep the other artificial sweeteners are getting, but I might reconsider if they use Truvia or PurVia.

  • Bob

    “it is a natural herb that provides a potent sweet taste without any calories or any chemical crap that you will find in artificial sweeteners.”

    I don’t know where people get the idea that if something is produced by a plant is must not be an evil chemical. Everything is made of chemicals when you get right down to it.


    My point is not to make everyone freak out about stevia but to point out that anything artificial isn’t automatically bad.

  • Erika

    I prefer the Sweetleaf brand as well. Truvia contains Stevia and “Natural Flavors” meaning there is no telling what other 2000 ingredients are in the product.

  • Linda Teske

    I have used Truvia and Agave nectar both. I love both of them. I haven’t noticed any aftertaste.

  • Jeannie Husing

    Whole Foods sells a liquid stevia that is excellent…easy to use; no aftertaste.

  • Michelle

    I love stevia. As a diabetic it does not spike my blood sugars, and I never feel sick after I eat it…unlike many artificial sweeteners. I find if you mix well, there are no problems with aftertaste, and adore liquid stevia, and true lemon in my water. I know that in Japan they love this product and have not had side effects, while I have a friend who used to work at a factory that came up with the formula for an artificial sweetener…and they will not allow that product sold anywhere one the grounds (even in the vending machines). They call it slow death…that’s all I need to know.

  • Great article. I do like stevia, I try not to over consume it not to gain even a sweeter tooth but yes I honestly think that it is a lot less harmful than other sweeteners in the market. South American natives have been using them for hundreds of years and of course it is about the money and these big companies losing out on massive profits if it was to become a very popular sweetener.

  • Sarah H.

    truvia is delicious! i use it in all my low-carb baking!

  • Glenn

    ASPARTAME is pure E V I L and will make you very sick in the long run. I have been a huge user of aspartame for approx. 30 years now and I have so many different problems with aspartame that I know of, and am scared of all the things that I do not know of yet. Dont be mislead, lied to anymore – ASPARTAME IS EVIL AND WILL MAKE YOU VERY SICK. As for Stevia, I like the fact that is is natural – still not used to the taste yet.